Here’s a great example from girlboss:Īlthough short-and-sweet captions have their time and place, consider micro-blogging in your captions to deliver more value. When you’re building out your content calendar, think about images with captions that are evergreen and relevant for the long haul, such as infographic-style how-to guides or tips and tutorials that your fans will need to reference later.

No matter what industry you’re in, you can create visually compelling and educational content that was made to be saved for later. Here are some quick ways to increase Saves and deliver engaging content while you’re at it: As Instagram seeks to depressurize the social network and get users to focus on quality over quantity or competition, brands have to get better about delivering content that is meaningful and relevant for fans. How to Create Content That’s Save-WorthyĪ Like is easy to get because we’re click-happy, but a Save is a much bigger commitment that can catapult your brand. When someone saves your content, it tells Instagram that it’s high-quality content and that it should probably be sharing it with more people so everyone can benefit from the awesomeness.Īccording to James Nord, who runs influencer marketing platform Fohr, saves are like getting a “ super-like.” So although you can’t see which users are saving which posts, the more saves a post gets, the more likely Instagram is to move that post higher in the feed-and it could even land your post on Instagram’s Explore page.

Instagram’s algorithms use a lot of different engagement metrics to decide which posts get bumped up in feeds, including likes, comments, shares, views, and saves. If Instagram Saves are private, why should brands care and why are they suddenly a hot topic for measuring engagement? Why Instagram Saves Are Important From here, you can create Collections with titles like “House Goals,” “Vacation Ideas,” or “Gifts for Mom.” Lest brands start direct marketing to Instagram users based on their Collections and Saves, the social network keeps all of this saved content private and only viewable by the account holder.īut wait.

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